{"id":26768,"date":"2024-08-21T11:51:13","date_gmt":"2024-08-21T15:51:13","guid":{"rendered":"https:\/\/quantumlifecycle.com\/?p=26768"},"modified":"2024-09-08T09:25:14","modified_gmt":"2024-09-08T13:25:14","slug":"a-look-into-canadas-new-greenwashing-law-what-it-means-for-businesses","status":"publish","type":"post","link":"https:\/\/quantumlifecycle.com\/en_CA\/blog\/a-look-into-canadas-new-greenwashing-law-what-it-means-for-businesses\/","title":{"rendered":"A Look into Canada\u2019s New Greenwashing Law & What It Means for Businesses"},"content":{"rendered":"

In June 2024, Canada\u2019s Bill C-59 received Royal Assent and became law. Known as the Fall Economic Statement Implementation Act, the bill makes significant changes to the Canadian Competition Act and will impact businesses across virtually all sectors. In an effort to prevent greenwashing, the amendments feature new provisions regarding claims made by businesses about their products and services. While the bill won\u2019t take effect until 2025, businesses can begin preparing for the compliance<\/a> date now.<\/p>\n

What is Canada\u2019s new greenwashing law?<\/h2>\n

Bill C-59 was based on a greenwashing investigation performed by the Competition Bureau, Canada\u2019s federal enforcement agency. Greenwashing is defined as the misrepresentation of products or services as having better environmental benefits<\/a> than they actually do, which has become an ongoing issue not only in Canada but across the globe.<\/p>\n

In an attempt to confront greenwashing, Bill C-59 prohibits false or misleading representations and requires businesses to substantiate their claims. Specifically, if businesses make claims about the performance, life, or efficiency of a product, they must be backed by proper testing. Under the new legislation, two types of conduct can be reviewed:<\/p>\n